7 Healthcare Marketing Strategies That Deliver More Patients
Your prospective patients have more options than ever before.
With so much information available online, these patients are spoilt for choice, making it crucial for medical practices to have a well thought out and structured marketing plan to reach new and returning patients that are searching for your services.
Think of all the reasons someone might decide to switch healthcare providers:
- changes in the type of healthcare insurance,
- relocation,
- dissatisfaction with wait times, or
- just one negative experience.
Your Website Is Your #1 Medical Practice marketing asset
It’s better to have a marketing strategy in place now than to wait until your appointments are starting to dry up. Here are some reasons why this might be happening:
- Older and more established clinics with massive budgets entering the digital marketing landscape
- Older and more established clinics with massive budgets entering the digital marketing landscape
- Single doctor practices are constantly being acquired by large healthcare groups with huge marketing budgets
Healthcare marketing is an investment in the longevity of your medical practice. The money you spend to acquire patients now is a drop in the bucket compared to the lifetime value of those patients, and the referrals they will continue to bring you in the future.
Ensure That Your Clinic Website Is Optimised For Conversions
Most doctors are so focused on driving traffic to their website in the hopes that this traffic will then convert into qualified patients who end up booking a consultation.
But there’s something that most practice owners are missing – a tactic that few focus on, yet one that propels the medical practices that do toward long-term, sustainable success and growth.
Hiring a conversion rate optimisation (CRO) expert to get more out of your existing traffic is an excellent strategy, as opposed to only focusing on increasing new traffic to your website.
Medical SEO: Start Off With Long Tail Keywords Instead Of Going For The High Competition Keywords
Optimising your website to rank for standalone broad keywords in the medical space such as “Plastic Surgeon Singapore”, “Dermatologist Singapore” or “Orthopaedic Specialist Singapore” is a strategy that belongs in the past.
In 2021 and beyond, the combination of Google’s focus on user experience and intent, alongside the rise of conversational search means that long-tail SEO strategies are more crucial than ever.
See how my agency can drive more traffic to your website
- Unlock more SEO traffic. See real results.
- Start getting new patients from the first week.
- Start getting new patients from the first week.
Conclusion
It’s better to have a marketing strategy in place now than to wait until you find out your appointment scheduling is slowly starting to dry up.